Privacy

Effective Date
August 5, 2026

 

1. INTRODUCTION

 

Flowers Are Forever (“Flowers Are Forever,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

 

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, place an order, create an account, communicate with us, or otherwise interact with our services.

 

Flowers Are Forever is located at Legmeerdijk 313, 1431 GB Aalsmeer, The Netherlands. Our products are prepared and shipped from The Netherlands.

 

This Privacy Policy applies to our United States-facing website and to information collected from customers and visitors in connection with our U.S. operations. It should be read together with our Terms of Service.

 

2. PERSONAL INFORMATION WE COLLECT

 

Depending on how you interact with us, we may collect the following categories of personal information:

 

• Identifiers and contact information, such as your name, email address, telephone number, billing address, and
  shipping address.
• Account information, if you create an account, such as login credentials and account preferences.
• Transaction information, such as products purchased, order details, shipping information, returns, refunds, and customer service history.
• Payment information. Payments may be processed by third-party payment providers such as Shopify Payments or PayPal. We generally do not need to receive or store your full payment card number.
• Communications, such as emails, customer service requests, reviews, feedback, and other correspondence.
• Device and online activity information, such as IP address, browser type, device information, pages viewed, referring pages, approximate location, and interactions with our website.
• Marketing and advertising information, such as preferences, interactions with marketing emails, and information used to measure or personalize advertising.
• User-generated content, such as product reviews, photographs, or other content you choose to submit through our website or services.
  

 

3. HOW WE COLLECT INFORMATION

 

We collect personal information directly from you when you place an order, create an account, contact us, subscribe to marketing communications, submit a review, or otherwise provide information to us.

 

We also automatically collect certain information through cookies, pixels, tags, SDKs, and similar technologies when
you use our website.

 

We may receive information from service providers and business partners that support our website, payment processing, analytics, advertising, email marketing, shipping, customer reviews, and other business functions.

 

4. COOKIES AND TRACKING TECHNOLOGIES

 

We use cookies and similar technologies to operate our website, remember preferences, understand website usage, measure advertising performance, and support targeted advertising.

 

Depending on your browser and choices, technologies used on our website may include Shopify cookies and technologies, Google Analytics, Google Ads technologies, Meta Pixel, TikTok Pixel, and technologies associated with Klaviyo and other service providers.

 

Some technologies are necessary for website functionality, shopping-cart operation, security, and checkout. Other technologies may be used for analytics, personalization, advertising, or retargeting.

 

You can control certain cookies through your browser settings and, where available, our website’s cookie or privacy controls. Blocking some cookies may affect website functionality.

 

Where required by applicable law, we will honor legally recognized opt-out preferences or universal opt-out signals, such as Global Privacy Control (GPC), for applicable processing.

 

5. HOW WE USE PERSONAL INFORMATION

 

We may use personal information to:

 

• Process and fulfill orders and provide products and services.
• Process payments and prevent fraudulent or unauthorized transactions.
• Provide shipping and delivery services.
• Communicate with you about orders, accounts, products, customer service matters, and other transactional matters.
• Provide customer support and resolve complaints, returns, refunds, and product issues.
• Operate, maintain, secure, and improve our website and services.
• Understand website usage, customer preferences, and product performance.
• Send marketing communications when permitted by law and consistent with your preferences.
• Measure, personalize, and improve advertising and marketing, including retargeting.
• Administer reviews, feedback, promotions, and other features you choose to use.
• Detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful activity.
• Comply with legal obligations and respond to lawful requests.
• Establish, exercise, or defend legal claims.
• Carry out other purposes disclosed to you at the time information is collected or otherwise permitted by applicable law.
  

 

6. LEGAL AND BUSINESS PURPOSES FOR PROCESSING

 

Depending on the applicable law, we may process personal information because it is necessary to provide a product or service you requested, perform a contract with you, comply with a legal obligation, protect our legitimate business interests, prevent fraud or misuse, or because you have provided consent where consent is required.

 

For certain cookies, advertising technologies, or marketing activities, we may provide choices or request consent where required by applicable law.

 

7. HOW WE DISCLOSE PERSONAL INFORMATION

 

We may disclose personal information to service providers and other third parties that help us operate our business.

 

These may include:

 

• Shopify and related Shopify services.
• Shopify Payments and PayPal for payment processing.
• Shipping and delivery providers.
• Google Analytics and Google Ads.
• Meta and Meta advertising technologies.
• TikTok and TikTok advertising technologies.
• Klaviyo for email marketing and related marketing services.
• Judge.me for customer reviews.
• Website hosting, security, fraud prevention, analytics, customer support, and technology providers.
• Professional advisors, such as lawyers, accountants, insurers, and auditors.
• Government authorities, courts, regulators, law enforcement, or other parties when required or permitted by law.

 

We may also disclose information in connection with a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction.

 

8. TARGETED ADVERTISING AND DATA SHARING

 

We use advertising and analytics technologies that may allow us and our advertising partners to measure advertising, understand website activity, build or use audiences, and show you more relevant advertisements.

 

Depending on the applicable privacy law, the disclosure of certain online identifiers or activity information to advertising partners may be considered “sharing,” “sale,” or processing for targeted or cross-context behavioral advertising even when we do not receive money directly for the information.

 

Where applicable, you may have the right to opt out of the sale or sharing of personal information or targeted advertising. We will provide applicable privacy choices and honor legally recognized opt-out signals as required by law.

 

You may also be able to control advertising personalization through the settings provided by advertising platforms and through your browser or device settings.

 

9. MARKETING COMMUNICATIONS

 

If you subscribe to marketing communications, we may use your email address and information about your interactions with us to send newsletters, product information, promotions, and other marketing communications.

 

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@flowersareforever.com.

 

Unsubscribing from marketing communications does not stop transactional or service-related communications, such as order confirmations, shipping updates, account notices, or customer service messages.

 

10. REVIEWS AND USER CONTENT

 

If you submit a review, photograph, comment, or other content, we may collect and use that information to provide our review services, display reviews, improve our products and services, and operate our website.

 

Our review service provider is Judge.me.

 

If we wish to use customer-submitted content for promotional purposes in a manner requiring permission, we will obtain the applicable permission before doing so.

 

11. DATA RETENTION

 

We retain personal information for as long as reasonably necessary to provide our services, fulfill transactions, maintain business and accounting records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and for other legitimate business purposes.

 

Retention periods vary depending on the type of information and the reason it was collected. When personal information is no longer reasonably necessary for these purposes, we will delete, anonymize, or securely dispose of it where appropriate and subject to applicable legal requirements.

 

12. DATA SECURITY

 

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

 

Payment transactions are processed through third-party payment providers that use security measures designed for payment processing. We do not claim that any system or transmission over the Internet is completely secure, and no method of storage or transmission can be guaranteed to be 100% secure.

 

If we become aware of a security incident involving personal information, we will respond and provide notices as required by applicable law.

 

13. INTERNATIONAL DATA TRANSFERS

 

Flowers Are Forever is based in The Netherlands, and our service providers may operate in the United States, The Netherlands, other countries in the European Economic Area, or other jurisdictions.

 

As a result, personal information may be transferred to and processed in countries other than the country in which you live. We take reasonable steps to ensure that such processing is carried out in accordance with applicable privacy and data protection requirements.

 

14. CHILDREN'S PRIVACY

 

Our website is not directed to children who are not legally permitted to enter into a transaction under applicable law.

 

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by law. If you believe that a child has provided us with personal information improperly, please contact us at info@flowersareforever.com so that we can review the situation and take appropriate action.

 

15. U.S. STATE PRIVACY RIGHTS

 

Depending on where you live and whether applicable legal thresholds are met, you may have privacy rights under state law. These may include rights to know or access personal information, correct inaccurate information, delete personal information, obtain a copy of personal information, opt out of certain targeted advertising or sale/sharing of personal information, and limit certain uses of sensitive personal information.

 

Some states also provide rights relating to profiling, appeals of privacy decisions, or other forms of consumer choice.

 

To submit a privacy request, contact us at info@flowersareforever.com. We may need to verify your identity before completing certain requests. We will not discriminate against you for exercising privacy rights provided by applicable law.

 

Where applicable law provides an appeal process for a denied privacy request, you may contact us using the same email address to request an appeal.

 

Where required by applicable law, we will recognize valid universal opt-out mechanisms, such as Global Privacy Control, for applicable processing.

 

16. CALIFORNIA PRIVACY RIGHTS

 

If you are a California resident and applicable California privacy law applies to our processing of your personal information, you may have additional rights under the California Consumer Privacy Act and related regulations.

 

These rights may include the right to know/access categories and specific pieces of personal information, the right to delete certain personal information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

 

California residents may submit requests by contacting us at info@flowersareforever.com. We may take reasonable
steps to verify requests as permitted by law.

 

We do not knowingly sell personal information for monetary consideration. However, certain disclosures of online identifiers or activity information to advertising partners for targeted advertising may constitute “sharing” under California law. Where required, we provide the right to opt out of such sharing.

 

We do not use sensitive personal information for purposes requiring a limitation right unless permitted by applicable law.

 

17. HOW TO SUBMIT A PRIVACY REQUEST

 

To submit a privacy request, email info@flowersareforever.com.

 

Please include enough information for us to understand your request. For security reasons, we may ask you to verify information associated with your account or prior transactions before fulfilling a request.

 

We will respond within the time required by applicable law. If additional time is permitted and reasonably necessary, we will provide any required notice of extension.

 

You may use an authorized agent to submit a request where permitted by applicable law. We may require appropriate proof of authorization and identity verification.

 

18. YOUR CHOICES

 

Depending on your location and applicable law, you may have choices regarding:

 

• Marketing emails.
• Cookies and analytics technologies.
• Targeted advertising and retargeting.
• Certain disclosures of personal information to advertising partners.
• Access, correction, deletion, or portability of personal information.
• Other state-specific privacy rights.

 

Some website functionality may not operate properly if certain necessary cookies or technologies are disabled.

 

19. THIRD-PARTY LINKS AND SERVICES

 

Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of third parties that operate independently from us.

 

Third-party services integrated into our website, including payment, analytics, advertising, email marketing, and review services, may collect or process information under their own privacy policies. We encourage you to review the privacy policies of those providers.

 

20. DO NOT TRACK

 

Some browsers offer a “Do Not Track” setting. Because there is not a single industry-wide standard for responding to all Do Not Track signals, our website may not respond to every such signal.

 

Where required by applicable law, we will recognize legally required universal opt-out mechanisms such as Global Privacy Control.

 

21. CHANGES TO THIS PRIVACY POLICY

 

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, legal requirements, or business practices.

 

When we make material changes, we will update the Effective Date and provide any additional notice required by applicable law. We encourage you to review this Privacy Policy periodically.

 

22. CONTACT US

 

Flowers Are Forever Legmeerdijk 313 1431 GB Aalsmeer The Netherlands

 

Email: info@flowersareforever.com

 

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at the email address above.