As the child of a bulb grower, my brothers and I started growing and exporting flower bulbs and growing flowers in Kenya and Ecuador.

In Ecuador I came into contact with preserved roses and my interest was aroused. I saw that the flower world could be completely changed with this. I currently focus entirely on making bouquets with long-life flowers.

I did a trading game in which I traded from 5 cents up to a horse. I’m going to ride on horseback from Mexico to Canada. I ended up with a 9-meter sailboat, which I eventually sold. At one point during this trading game, I called 350 jewelers to ask if they had a watch to trade.

When I talked about this with Pieter, he asked me if I wanted to work in sales with him. I was immediately excited and I think it’s amazing to sell a product that solves such a big problem.

I have always worked in marketing so that I can express my creativity in this. And what could be more fun than beautiful flowers? ;-)

In my spare time I like to illustrate, paint and walk in the woods with my dog.

I like to sleep and play in the office. Every now and then I run away with a flower in my mouth.

I make sure everyone who comes into the office has a smile on their face. Woof.